Running a national cleaning business isn’t something Benji Kushwaha planned when he first started White Spot Group. More than a decade into the commercial cleaning industry, he’s learned that proper cleaning goes way beyond just making things look nice. As founder and CEO, he’s seen firsthand how clean environments affect everything from worker health to daily productivity.
“When I started in cleaning industry, my goal was simple: create a space that feels genuinely cared for and provide the best service,” he explains. But that straightforward mission grew into something bigger. Now leading a company that handles cleaning for corporate offices, healthcare facilities, industrial sites, and government buildings across Australia, Benji’s got some practical wisdom to share about maintaining high standards in the cleaning business.
Here are three essential tips from Benji on building a successful commercial cleaning business:
Building Trust Through Quality
Here’s the thing about running a national cleaning operation – it’s complicated. White Spot Group handles everything from corporate offices to healthcare facilities, industrial sites to government buildings. Each one needs something different, but they all need it done right.
“Managing a national portfolio isn’t easy, but it’s a responsibility,” Benji explains. He’s built his reputation on making sure every single project – whether it’s a tiny office or a massive industrial complex – gets the same level of attention. It’s about building trust, he says. When clients walk into their space first thing in the morning, they shouldn’t have to think twice about whether it’s clean.
Innovating With Eco-Friendly Practices
Benji gets genuinely excited about finding new ways to keep spaces spotless while being kind to the planet. “Cleanliness in today’s time is more than just removing dirt,” he points out. His team’s gotten really good at using eco-friendly products that actually work – not just the ones that sound good on paper. They’ve had to retrain their whole team on these new methods. But for Benji, it’s worth it. It’s about showing that you can have both – a perfectly clean space and a clear conscience about your environmental impact.
Empowering Teams for Success
Most cleaning companies talk about their people. Benji doesn’t just talk – he puts his money where his mouth is. “I know that the real driving force behind our success is our people,” he says, and he means it. His team isn’t just trained – they’re invested in. They get real career paths, proper safety training, and actual opportunities to grow. In turn, this creates a positive work culture. These aren’t just cleaners showing up for a paycheck. As Benji puts it, “they see themselves as a caretaker of the space they work in.” That pride shows in every corner they clean, every surface they polish.
When it comes to future plans, Benji doesn’t talk about expansion plans or profit margins. Instead, he talks about impact. “I want to create a space where people feel comfortable and inspired,” he says. “I want our client to know that when they choose us, they are choosing a partner who genuinely cares about their environment, their people, and their values.” He’s built White Spot Group from the ground up, learning every aspect of the business along the way. And maybe that’s what makes the difference – when you’ve actually done the work yourself, you never forget what really matters.
To learn more about Benji Kushwaha and White Spot Group, check out his LinkedIn profile.
