OnBuy is about to increase its product offers as well as its entire business catalog with a little help from Google Cloud services. The company was once ranked as one of the fastest growing online marketplaces in Europe. OnBuy has already set its eyes on international growth since it currently stands as UK’s largest marketplace, and to achieve this goal, the company sees Google Cloud as the perfect partner to make them realize their vision. OnBuy opted for Google Cloud because of its advanced infrastructure and generative AI features, which will allow the online seller to offer even better client experiences to both sellers and customers around the globe.
Taking OnBuy to a whole new level
The scale of growth OnBuy is aiming for is one that requires the use of serious tech applications. And that’s why Google Cloud’s Virtual Private Cloud (VPC) is at the center of this international push. This VPC system will allow OnBuy to expand its network across different locations without having to worry about data security issues or their infrastructure getting tangled up. OnBuy will also be in a good position to focus more on growing its business portfolio, as Google Cloud service will reduce the technical burden and maintenance issues required in the company.
The kind of flexibility Google Cloud brings to the table means that the online marketplace can scale operations way more easily to meet the global demand, something that will enhance efficiency and keep things running smoothly behind the scenes.
Enhancing client experiences
OnBuy’s success in the retail industry can be mainly attributed to the exceptional client experience they provide to buyers and sellers through their platform. The use of Google Cloud services will lead to an additional layer of security in the company, and also allow for much faster checkout times to reduce the number of abandoned carts. On the other hand, sellers will enjoy lower operational costs and better flexibility, which will make everything easier for them to manage their businesses on OnBuy’s platform. This partnership with Google Cloud is a win-win scenario for both OnBuy’s customers and sellers. It will set the stage for OnBuy’s global expansion and change the future of online retail for good.
Embracing the use of AI
The integration of AI tools is exactly what will make this partnership a success. OnBuy has already explored the idea of diving into Google’s AI platform, Vertex AI, a technology that has the potential to completely transform the way products are categorized on the platform. To understand the level of efficiency this Vertex AI will deliver, just try to imagine an algorithm so intuitive and simple to understand that it can predict which category a product belongs to, by just analyzing its title. This technology will definitely help OnBuy stay ahead of the curve, improve customer satisfaction, and streamline business operations as the company ventures into new markets.
OnBuy’s global expansion
Teaming up with Google has turned out to be a trump card that will determine the success of OnBuy as a major marketplace in the global arena. The goal of this partnership is long term growth, and OnBuy is laying the brick each single day to realize this objective. With millions of products already on its platform, OnBuy is more than ready to join the global marketplace and compete with some of the biggest names in online retail. The company has now positioned itself to scale outside the UK with confidence by focusing on improving operational efficiency, customer experiences, and adopting innovative tech applications through Google Cloud. It’s fair to say that OnBuy is already carving out its space in the global marketplace.
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